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My Words Are No Substitute For Testing

Here’s why I like squeeze pages. They are so simple that tweaking them for better performance is so easy. There aren’t too many parameters to play with.

And with squeeze pages, you always want to optimize them so that they pull in the most number of subscribers with the least amount of traffic. Having that is having a very efficient squeeze page. And it reflects in your bottom line. With more subscribers or prospects, the more customers you will have.

Of course when you are optimizing your squeeze page, the number tool that you MUST have is split-testing. I will be sharing some tips on optimizing your squeeze page, but what ever I say is not a substitute for testing. With a split testing solution, when ever you are trying to make your squeeze page better, you can run both squeeze pages side by side. With all traffic pointing to one URL, you rotating the squeeze page that appears. And by the end of the day, you can see which squeeze page gets more subscribers.

You can Google for “split-testing” or similar terms to find your split-testing solution. There are remote-hosted solutions and also scripts that you can install on your own server. Choose which ever you think is suitable for you.

Squeeze Page Optimization

I have a few tricks that I use when it comes to optimizing your squeeze page. Before that, I want you to know my formula when it comes to building a squeeze page.

Good Design = Credibility = Trust = Actin = Opt-In = PROFIT!

I cooked that up when I keep seeing how ugly and “cheesy” most squeeze pages are. And these people keep complaining how bad their opt-in rates were. Then I started redesigning their squeeze pages. I made them look better and opt-in rates improved.

Ever since, I started putting good design in squeeze pages. Here’s a little note. Some people put in “too much graphics” into the squeeze page that they look cheesy.

Tip #1 - Clean And Nice, Minimalist Design

If you realize this, with the rise of Web2.0, websites are beginning to use more and more minimalist design. This is where there’s a lot of space with little graphics in them. Yet they still look good.

Some people worry about having graphics make their website less of a “direct-response” approach, and will get lesser opt-ins. Well, I proved them wrong. I did a squeeze page makeover for one of my friends, who promotes dating products. And we increased opt-in rates by 50.2%. Some websites offer free squeeze templates like those.

Tip #2 - 2-Step Headline

What I mean by “2-Step Headline” is where you use one big, short headline. And then continue with a longer, more elaborative headline that explains your offer.

For the first headline, you want to make it really big and really short. Something that nobody can miss. And it targets your audience straight in. The purpose of this first headline is simple - to get them to read your second headline. Normally I use 8 words or less for this.

And then you follow-up with a longer headline that makes people understand what you are offering. For this one, I try to be lesser than 17 words. And for this step 2 headline, I will use some background color on it to make it stand out.

Here’s an example:

Headline 1: Cheesy Squeeze Page With Bad Opt-In Rates?

And then Headline 2: Discover How An Dating Affiliate Marketer Increases Squeeze Page Opt-In Rate By 50.2% With A Simple 20-Minute Makeover

Or maybe something like this.

Headline 1: How To Get Girls!

And then Headline 2: World Renowned Pickup Guru Reveals A Proven Fail-Proof ‘System’ On How To Smoothly Approach Women Anywhere, Connect With Them Within Minutes & Walk Off With As Many Dates As You Want… WITHOUT Ever Getting Any Rejection!

Tip #3 - Tell Them What They Will Get

Some squeeze pages don’t even explain what they are giving away. They just explain about what it contains, but not what it actually is. People need to know what they are getting themselves into.

So if you are giving an ebook, say you are giving an ebook. If you are giving an audio interview, say so. Better still, if you have some kind of ecover graphics. If you are giving away an audio interview, you can put up a graphic of a CD. If you are giving away a discount, have a little photo of that too. You can use this even if you are not giving the actual physical thing. But people will have an idea of what it is.

Tip #4 - Make Sure The Form Is Above The Fold

When talking about websites, above the fold means the first view without having to scroll down. For a squeeze page, you need to make the subscription form visible above the fold.

Why? When it’s a squeeze page, let your visitors know it’s a squeeze page. Let them know that you want their name and email address. When people know what they need to do, it’s more likely they will do it.

There you go. Four little tips that can give huge impact on your squeeze page.

[ Get Two Free Squeeze Page Templates At OptinDesign.com Right Now ]